The song opens with the Material Girl’s iconic lyrics from 1998’s Frozen, which appeared on her Grammy-winning seventh album Ray Of Light: “How can life be what you want it to be? You’re frozen, when your heart’s not open.”
Recognizable images from the original monochromatic music video remain, like the black Doberman and a silhouette shattering into flying crows over a desert landscape.
But the black-haired Madonna from the original late-’90s clip is replaced here with the contemporary version, rocking straight blonde locks, fishnets, wraparound sunglasses and hefty bling on her black-gloved fingers.
Madonna is also seen smoking what appears to be a large blunt in the new clip.
Soon, she is joined by Nigerian singer Fireboy DML, who dances next to her on his knees at one point and sings: “Baby, I’ve been there for so long, now you say you don’t want this no more… Don’t make me waste my time, I’ve been waiting all my life.”
Madonna first began touting a Sickick remix version of Frozen on social media months ago, after the song exploded in popularity after it debuted on TikTok last March.
The new video uses the Sickick remix and adds Fireboy DML as a featured artist.
Madonna’s last original music video was released in July 2019, for the song Batuka off of that year’s album Madame X. She also dropped a music video last October for a remix of Bitch I’m Loca from the same album, featuring Maluma, but that clip featured reused behind-the-scenes footage from her Rolling Stone photo shoot.