Cassette sales are up to their highest in 15 years.
Last year saw the unexpected resurgence of the cassette continue to grow, with sales in 2019 at their highest in 15 years.
Just over 80,000 cassettes were sold last year, compared to 50,000 in 2018. The increase is in part down to its collectability and its novelty value as an increasing number of artists are releasing their latest albums on the format.
Sales remain small in the context of the overall music market, according to music industry trade body the BPI, representing 0.1% of overall music consumption. That said, demand has increased for seven consecutive years, and the 2019 sales tally of 80,404 purchases is the biggest annual total recorded in 15 years (99,636 were sold in 2004).
The best-selling cassette of 2019 was Robbie Williams’s The Christmas Present, with just over 20,000 sales. Released last November, the Number 1 album was the fastest-selling cassette album since Now That’s What I Call Music! 52 in July 2002.
Behind Robbie is Billie Eilish’s chart-topping debut When We All Fall Asleep, Where Do We Go? with 4,000 sales, followed closely by Lana Del Rey’s sixth record Norman F**king Rockwell.
Other releases ranking in the Top 10 best-sellers of 2019 are Keane’s comeback album Cause And Effect at Number 6, Madonna’s Madame X at 7, and Kylie Minogue’s 2019 retrospective Step Back In Time at Number 8. Kylie is proving popular on the cassette – her last studio album Golden was 2018’s second best-seller on the format.
The Official Top 40 best-selling cassettes in 2019
|1||THE CHRISTMAS PRESENT||ROBBIE WILLIAMS|
|2||WHEN WE ALL FALL ASLEEP WHERE DO WE GO||BILLIE EILISH|
|3||NORMAN F**KING ROCKWELL||LANA DEL REY|
|4||DIVINELY UNINSPIRED TO A HELLISH EXTENT||LEWIS CAPALDI|
|5||THE BALANCE||CATFISH & THE BOTTLEMEN|
|6||CAUSE AND EFFECT||KEANE|
|8||STEP BACK IN TIME – THE DEFINITIVE||KYLIE MINOGUE|
|9||GUARDIANS OF THE GALAXY – AWESOME MIX 1||ORIGINAL SOUNDTRACK|
|11||HAPPINESS BEGINS||JONAS BROTHERS|
|13||WITHOUT FEAR||DERMOT KENNEDY|
|14||FINE LINE||HARRY STYLES|
|15||THE UNDERRATED YOUTH||YUNGBLUD|
|17||SHINE A LIGHT||BRYAN ADAMS|
|18||GUARDIANS OF THE GALAXY – AWESOME MIX 2||ORIGINAL SOUNDTRACK|
|21||THANK U NEXT||ARIANA GRANDE|
|22||THE VERSACE EXPERIENCE PRELUDE 2 GOLD||PRINCE|
|23||MY HAPPY PLACE||EMMA BUNTON|
|26||FATHER OF THE BRIDE||VAMPIRE WEEKEND|
|27||A BRIEF INQUIRY INTO ONLINE||1975|
|28||HYPERSONIC MISSILES||SAM FENDER|
|29||FALSE ALARM||TWO DOOR CINEMA CLUB|
|31||BOHEMIAN RHAPSODY – OST||QUEEN|
|32||AMO||BRING ME THE HORIZON|
|34||JADE BIRD||JADE BIRD|
|35||END OF SUFFERING||FRANK CARTER/THE RATTLESNAKES|
|38||ASSUME FORM||JAMES BLAKE|
|39||NO MAN’S LAND||FRANK TURNER|
|40||STRANGE LOVE||SIMPLE CREATURES|